Harley-Davidson, Inc.

$28.96$0.00 (+0.00%)
Last updated on --.

Harley-Davidson, Inc. price

24 Hours+0.00%$0.00
30 days+13.79%+$3.510
60 days+4.02%+$1.120
90 days+14.51%+$3.670

About Harley-Davidson, Inc.

Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.

Stock ticker
HOG
Company
Harley-Davidson, Inc.
Industry
Consumer Cyclical
Category
US
Stock split / reverse split
12
Launch date
Jul 8, 1986
Listed exchange
NYSE

Financials

Q2 FY2026 Earnings
Report period: Apr 1, 2026 – Jun 30, 2026

Summary: HOG reported Revenue of 1.10B (-15.52%), missing expectations; EPS of 0.75 (-14.77%), beating expectations.

Revenue (USD)Missed1.10B-15.52%1.17B+11.30%-63.16M-5.41%
EPS (USD)Beat0.75-14.78%0.65-34.85%0.11+16.27%
Financial estimates
● Actual● Estimate
Q2 2025Q3 2025Q4 2025Q1 2026Q2 2026
0.883.10-2.440.220.75
-46.02%+240.65%-162.37%-79.44%-14.78%
● EPS● YoY
Q2 2025Q3 2025Q4 2025Q1 2026Q2 2026
12.05B10.57B8.04B7.25B7.25B
8.74B7.01B4.89B4.17B4.13B
72.54%66.29%60.75%57.48%56.99%
● Assets● Liabilities● Ratio
Q2 2025Q3 2025Q4 2025Q1 2026Q2 2026
367.96M-92.59M152.02M-228.02M168.34M
-22.32%-126.23%+14.14%-261.11%-54.26%
● CFO● YoY

Shareholders

Shareholders
BLACKROCK, INC.9.48%
DONALD SMITH & CO., INC.8.62%
DIMENSIONAL FUND ADVISORS LP5.54%
VANGUARD PORTFOLIO MANAGEMENT LLC5.23%
AMERICAN CENTURY COMPANIES INC4.97%
Others66.13%
Institutions
% Owned102.48%+5.53%
Shares held110.22M+3.56M
Institutions473+47
% OwnedPrice
Name% OwnedChange
BLACKROCK, INC.9.48%-409.78K
DONALD SMITH & CO., INC.8.62%-737.80K
DIMENSIONAL FUND ADVISORS LP5.54%+123.38K
VANGUARD PORTFOLIO MANAGEMENT LLC5.23%+341.50K
AMERICAN CENTURY COMPANIES INC4.97%+594.79K

Dividends

Dividends
Last ex-dividend: Sep 15, 2026 Cash dividend: 0.19 USD per share
Dividend yield TTM
2.56%
Payout ratio LFY
25.89%
Frequency
Quarterly
20222023202420252026
0.630.660.690.720.56
+1.37%+2.05%+2.07%+3.29%+2.69%
Dividend amount (USD)Dividend yield
Stock splits
Launch date: Jul 8, 1986
DateRatio
Apr 10, 20001 → 2
Sep 29, 19971 → 2
Sep 13, 19941 → 2
Jun 29, 19921 → 2
Jun 18, 19901 → 2

Harley-Davidson, Inc. conversion tables

HOGHOG
USDUSD
0.5 HOG14.48 USD
1 HOG28.96 USD
5 HOG144.8 USD
10 HOG289.6 USD
USDUSD
HOGHOG
0.5 USD0.017265 HOG
1 USD0.03453 HOG
5 USD0.17265 HOG
10 USD0.3453 HOG

More to explore

FAQ

HOG is trading at $28.96, +0.00% over the last 24 hours. Track live moves on the price chart at the top of this page.

The HOG stock forecast depends on a mix of factors — broader market conditions, sector trends, and company-specific drivers like earnings, product cycles, and macro signals. HOG is currently trading at $28.96, +0.00% over the last 24 hours, which reflects how the market is pricing these factors today. For a longer-term outlook on HOG price action, review the 30-day, 60-day, and 90-day performance shown above, monitor momentum across the Consumer Cyclical sector, and watch overall market sentiment. Stock forecasts and price predictions are inherently uncertain — always DYOR.

P/E ratio (Price-to-Earnings, trailing twelve months) measures how much investors pay per dollar of earnings over the last 12 months. HOG's P/E ratio is currently 17.77 — calculated by dividing its share price by its trailing 12-month earnings per share (EPS). A higher P/E suggests investors expect stronger future growth from HOG; a lower P/E may indicate the stock is undervalued or that the market is pricing in a weaker outlook. P/E ratios are most useful when compared against HOG's historical range and other companies in the Consumer Cyclical sector.

Harley-Davidson, Inc.'s market cap is currently 3.01B USD. Market cap is calculated as stock price × total shares outstanding.

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